Product: An opportunity to save the planet/our lifestyle
The reader needs to take become informed about the affects of climate change, and therefore become more involved in climate mitigation. It is implied that if the reader does not help create change in America, then human kind will evolve to a hotter earth taken up mostly by the ocean. Human appearance will become more fish/amphibian-like, as our lives will probably involve living in/around the water. The strategy used is to shock the reader- nobody wants to look like this guy (fish).
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