Target Audience: recently married young women/homemakers who are presented with the task of impressing their man with a great meal.Product: Schlitz Beer
The consumer, particularly younger married women, need to purchase Schlitz beer for their man in order to either offset a poorly-cooked meal, or just make them happy in general. As a result of purchasing Schlitz beer, poor cooking skills can be offset with the availability of a refreshing cold beer.
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