(1.) This article, which comes from a completely false and satirical news source, aims to ridicule the inability and/or unwillingness of Americans to spend time reading anything. The message builds on former Carolina Reader articles we have read which state that with technological progress, people are more and more unable to concentrate. Essentially, this article makes the point that Americans will only read something if there is a large attractive photo or a boldface font to accompany it.
(2.) As in all other Onion articles, the author employs the use of hyperbole to make this article witty and to convey his point. Although Americans don't usually spend much time reading, it would be a huge exaggeration to say that if there was a "large block of uninterrupted text", then people would be extremely troubled by it. If the message was important enough, you would think that anybody would take their time to read it.
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