Something that make's Goodman's argument particularly effective is that she takes the argument from a more casual perspective and also acknowledges why surrogate mothers could be a good thing. If she instead rambled on about how much she despised the process, the audience of the article would not be as open to what she had to say. She points out what is going on, and suggests why this may be problematic.
Something that really struck me in this article was when she included the part about women from Anand. When you think of it in the sense that these mothers from Anand rely on having somebody else's child to make a living--you become really sympathetic. I therefore went from being indifferent to the article to really being disturbed by the issue.
I have to agree with you, that Goodman made a good choice by staying neutral through her paper. By not directly voicing her opinion, and trying to force it on her audience, she let them kind of choose what she meant by her paper.
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